Committed organic consumers

On Friday, 8 March Coventry University held it’s second focus group on the perceptions of contentious inputs in organic agriculture. This time it was a selection of already very committed organic consumers. There was lively discussion and in addition to antibiotics and plastic, which were raised already by the mixed consumer group, supermarkets in general, and the perception of organic as a fashion trend came under intense scrutiny. With focus groups in Norway and Italy also under way we hope to get a more detailed picture of perceptions of contentious inputs published.IMG_9921

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